Small Business Success: Look for New Markets
By Jeff SchreiberIn this economy, you can’t afford to rest on your laurels. Although our business has grown every year for the past ten years, we know that finding new markets is critical. They won’t come to you – you have to go looking for them. You can find a niche – or make a niche – but it’s up to you.
Recently, I became aware of programs available to physically challenged people through Michigan Rehabilitation Services (MRS) . One of the programs they offer is providing guidance to persons interested in self-employment or starting a small business. Many small businesses have no brick and mortar location – the web is their storefront. They need a well designed, well-promoted, hard-working and easily searchable website.
That’s where we can help. IGD Solutions has opened up an entirely new market working with individuals who are physically challenged. It is very rewarding work and we have completed approximately eight websites with various MRS offices in Waterford, Oak Park, Detroit, Port Huron and Flint. Here are two examples of our work: www.fireplacesbyledoux.com and www.lakesareapetandpeople.com.
The owner of Lakes Area Pet & People Care came to us looking to improve her business presence. After starting her business mainly by word of mouth, she greatly expanded her business as a result of the website we developed and promoted for her.
In times of “change” the best way for companies (large and small) to move forward is to accept that the old paradigms of doing business go out the window. Companies must change and expand their client base by actively looking for hidden or underserved markets. IGD Solutions is proud to be one of these “change agent” companies. We embrace change – and it’s helped us continue to grow and thrive.
If you’d like to learn more about how IGD Solutions can design a web site for your busines or provide Search Engine Optimization for your existing web site, please contact Jeff Schreiber, Vice President of Business Development, at 810.220.8758 or jls@igdsolutions.com.
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