Where in the WWW is your Web Site???
Many business web sites are like orphan children on a raft at sea.
They’re out there… You think they’re OK… You hope someone finds them…
By now, we know that every business needs a web site. But how can you tell if your web site is really working for you? If it’s not, you’re losing business. Internet marketing is like all other marketing - it’s an ongoing process. So, what can you – or should you – do?
First, you should have access to logs that show you detailed reports on the traffic to your site and where it’s coming from. If your web host doesn’t offer that, start shopping for a new hosting service.
Next, is your site design easy to use? Will visitors immediately know what information they can find there and how to get to it? If not, it’s time for a web site makeover.
Finally, can anyone actually FIND your site? If your site is not ranked high on the major search engines, the answer is – probably not. Google your product or service and see how your site fares. Are you on page 1, page 2, or page 375? If you’re not near the top of the list, you’d better like your existing customers because you aren’t likely to get more; at least not from your internet investment.
So what can you do if your web site is “missing in action?”
“In today’s competitive website environment, the most important aspect of a good website strategy is ensuring the best possible placement on the major search engines such as Google, Yahoo and MSN,” says Jeff Schreiber, Vice President of IGD Solutions, a website design and development company in Metro Detroit.
Schreiber emphasizes that “you can have the best looking website with the best content and navigation; but, if you are on page 267 of Google when people type in key words or key word phrases related to your product(s) or service(s), you really just have a static website.”
“What is needed is for a company like IGD Solutions to institute a Search Engine Optimization (SEO) campaign that identifies the correct key words that are then picked up by the major search engines. As this occurs over a period of perhaps four months, your company is likely to move up significantly on the search engine hierarchy. Now, you have a ‘pro-active’ website that is earning you money while you and your sales team are off closing other business.”
Maybe it’s time you found out if your web site is hiding in the corners of the WWW or working hard on the front lines.
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