Details In Business Blog

By Kevin Mitchell
Statewide Food Equipment
This is the story of how one business owner stepped outside his comfort zone and discovered a golden opportunity he never expected.  That business owner is me.

by Paul Bensman
Details In Retail, Inc.
As a business consultant, I often tell clients that customer service can make or break a business.  Service, service, service.  Nothing is more important.  The other day, I had a firsthand example of my mantra in action.
I took my Lincoln MKS to the dealership (Varsity Lincoln Mercury in Novi, Michigan) for a [...]

by Elizabeth Cusulas
Details In Retail, Inc.
There’s a wonderful old bawdy blues song that says “if I can’t sell it, I’m gonna sit down on it.  I ain’t gonna give it away.” 
Not a good marketing strategy.
One of the best ways to market without money is to “give it away”.  It’s not a new concept.  The food [...]

by Elizabeth Cusulas
Details In Retail, Inc
Talk is cheap – but it pays!
Many years ago, when I was a young and hungry real estate agent, my broker sat us down after our weekly meeting and said, “now call 5 people you know and ask them if they know anyone who needs a realtor.” My first response [...]

By Jeff Schreiber
Vice President of Business Development
IGD Solutions
Let’s face it, whether your website was professionally designed or put together by a teenage relative, you should periodically evaluate how well it’s actually working for you.   If you don’t, you’re losing money and wasting a valuable resource.
Look at your current website from the perspective of potential clients [...]

by Elizabeth Cusulas
Details In Retail, Inc.

Many business web sites are like orphan children on a raft at sea.
They’re out there… You think they’re OK… You hope someone finds them…
By now, we know that every business needs a web site. But how can you tell if your web site is really working for you? If it’s [...]