Your Business Needs You – NOW
There’s a business killer that we all battle every day – every small business owner, every budding entrepreneur, every freelancer. It’s more destructive than a down economy, lack of funding, bad unhappy clients and bad marketing combined.
Procrastination kills from within. It will suck the life out of your company. It will break you.
You procrastinate about starting a business at all.
Not the right time…Maybe when things settle down…When the kids are older…When the economy is better…
When I have a little more money saved…
Procrastination can effectively kill your business before you even begin.
You procrastinate about getting a lawyer or an accountant or insurance because there’s no need to spend the money right away.
Build your business on a shaky foundation. You can always shore it up later, right?
It’s always cheaper and easier to avoid problems than to fix them. Just one misstep with your insurance, tax or payroll setup can cost you enough time and money to shut you down.
So there you are, a small business owner trying to do it all - with no time and no money. Now procrastination becomes your business model.
In the mad rush, the urge to shove “little things” aside becomes a daily habit. You’ll just set that aside for “later”.
Eventually, it all comes crashing down and you realize that all those little tasks you set aside are now a huge pile screaming for attention. And you start finding things festering in that “later” pile – things like forgotten follow-up calls, missed deadlines and lost opportunities. That’s when those once little things suddenly become priorities – diverting energy and attention that should be focused on important business matters. You’ve shut your business down.
Remember, everything you put off can end up taking twice as long to do once you get around to it “later”, because when “later” finally comes you’ll have to dig for the information and deal with damage control as well.
Save yourself. Save your business. If there’s a task you can do right now - just do it right now.
Start your business, there is never a perfect time. Just do it – NOW.
Take your business seriously. If you don’t, no one else will. Spend the time and money necessary to build your foundation and assemble the support team you need (legal, insurance, accounting, etc.). Just do it – NOW.
In the bustle of small running a small business, “I’ll do that later” can quickly become a dangerous habit. What you put off today has the potential to strangle your business down the road. Either do it immediately or set a deadline for completion. Call them back, file it, update your calendar, answer the e-mail, pass that information along - whatever it is, take a minute and DO IT NOW.
You’ll thank me “later”.
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Elizabeth Cusulas