Franchise Specialist Assists Michigan Entrepreneurs

Elizabeth Cusulas
Details In Retail, Inc.

If you’ve ever thought buying a franchise was something you’d like to consider, you owe it to yourself to talk with an expert like our affiliate, Mark Cory from FranNet.  Mark is one of the professionals who make Details in Retail the one-stop shop for starting, buying or marketing a business in Metro Detroit. 

Mark presents free seminars every month to help would-be entrepreneurs explore their options and make the decisions that are right for them.  If you’ve ever wondered about whether buying a franchise is the right career choice for you, sign up for one of Mark’s seminars or webinars – or contact him by phone or e-mail for a personal consultation.  Here’s a little more about what Mark offers:

“Many of Those That Thought About it in the Past Have Decided That NOW is the Time to Plunge Into Business Ownership” Mark Cory

Free Seminar in Troy

Sure, economic times are tough here in Michigan, but astute entrepreneurs are realizing that NOW could be the best time to start a business. Seeing glimmers of hope for a recovery, and the availability and affordability of labor and real estate, they’re deciding that action beats waiting. This leads a lot of folks to the free local consulting services offered by Mark D. Cory of FranNet Detroit. He works with over 100 pre-screened franchises in a variety of industries and investment levels (starting at $50K), and he helps individuals make the right franchise choice based on their own personal criteria. Cory also presents free seminars to educate audiences on franchising basics, and enlighten them as to the array of choices and how to safely research viable options and select the right one.

Arlene Dalida, who with her husband, Michael, just launched an Aussie Pet Mobile (home pet grooming services) franchise in western Wayne County, decided that 2009 was her year. “Mark Cory has been a great resource and network contact for me for several years,” said Dalida. “I first met Mark while researching business opportunities after a corporate downsizing event.  While I did not move forward with a franchise business at that time, we stayed in touch, and I recently came back to Mark to revisit the franchise market.  This time, I decided to make the move to entrepreneurship. Mark Cory is a consummate professional, working through a genuine desire to help others find career options appropriate for them.  He has an ability to help one build self awareness, critical when making life-changing decisions, and demonstrates high integrity in his approach to his clients and his franchise businesses partners.  Working with the deep franchise network offerings in the FranNet organization, he can match interests, skills, and financial needs to provide many entrepreneurial options. His impressive corporate credentials bring a broad business knowledge that help navigate the discovery process, coordinating next steps and keeping the process true to the client’s timetable.”

FranNet is presenting Franchise Ownership seminars in December, open to the public, to help people decide if NOW is the time, and to lay the groundwork for a safer approach to making the right decision:

Wednesday, December 9 (10 a.m.-12 p.m.) at the offices of Derderian, Kann, Seyferth, & Salucci (DKSS), CPAs in Troy (3001 W. Big Beaver, Ste. 700; SW corner of Coolidge & Big Beaver). Mark Cory of FranNet will present “Careers in Franchise Ownership”. Attendees will learn franchising basics and a safer approach to the search and selection process. This seminar will also feature, Bill Bork, Tax Manager at DKSS, discussing business start-up and tax tips. FREE.  To register for the event, call Mark Cory at 313-821-5060 or e-mail mcory@frannet.com.

A brief outline of the topics covered in the “Careers in Franchise Ownership” seminar:

  1. General discussion of the reasons that compel individuals to start their own business in the first place.
  2. How franchising can provide a desirable alternative to traditional employment by reducing the risk of ownership to an acceptable level through proven business systems, comprehensive training and ongoing support.
  3. Basic information on franchising, including the range of industry categories, investment levels and fees.
  4. The legal regulations governing franchising that protect the buyer.
  5. A strategic approach to defining your personal business model, quantifying your returns and safely researching and selecting the business opportunity that’s right for you.
  6. A brief overview of FranNet’s no-fee, no-obligation consulting service is also provided.

              
FranNet, the world’s oldest and most respected group of franchise consultants, has been helping people find the right franchise fit for over 22 years and is franchise system itself! Mark Cory, owner of the Detroit area franchise, was been elected by his peers to serve on Franchise Advisory Council, and recently completed a two-year term. FranNet is the ONLY group of franchise consultants who operate solely in their own protected territories, uniquely qualifying them to serve the people of their communities.

Since its inception in 1987, FranNet has enjoyed an ongoing relationship with the U.S. Small Business Administration (SBA). In fact, the SBA and FranNet recently created and co-sponsored an online franchising training course, making FranNet the first and only franchise consulting group to partner with the SBA in franchise education initiatives. The introduction to franchising course, Franchising Basics, is a free online seminar which provides three key sections that examine more than 10 essential areas relating to franchising, including category options, strategies for growth, and pitfalls to avoid.  Course participants will be able to better understand franchising and decide if it is the best small business option for them.
 
Mark Cory, who brought more than 25 years of business management experience to the FranNet Detroit office, knows that investing in a business can be a fearful decision, so he has designed local seminars that will help attendees determine if business ownership is the right path for them, and to discover the wide range of investment levels and categories. Audiences will learn how franchising can reduce the risk of business ownership, thereby providing a desirable alternative to traditional employment. They will also receive plenty of facts and insight on small business, the benefits of franchising, the breadth of opportunities available, the range of start-up costs, and the safe process for investigating and determining which franchise best matches their own personal vision and preferences.

“Assisting the people of Michigan in achieving their dreams of business ownership and an improved lifestyle is extremely rewarding,” says Cory. With many franchise opportunities to choose from in a multitude of industries, I am able to guide clients through the process of finding the right fit based on his/her interests, goals, and resources,” Cory added.

As owner/operator of FranNet Detroit, Cory has successfully helped dozens of aspiring entrepreneurs discover the best franchise fit for them.

Cory is also available, by appointment, for one-on-one consultations with those who are serious about taking the next steps toward finding the RIGHT franchise fit. His services are provided on a no-fee, no-obligation basis.

Before joining FranNet, Cory served as senior vice president for Olympia Entertainment, Inc., the management company for Joe Louis Arena, Cobo Arena, the Fox Theatre, The Second City-Detroit, Hockeytown Cafe, Comerica Park and various restaurant and retail establishments, including several franchise concepts. His duties included oversight of finance, information services, marketing, public relations, group sales, new media/publishing, creative services, and new business development.

Cory earned a Bachelor of Business Administration degree, with Distinction, from the University of Michigan. Upon graduation, he spent three years as a CPA with Ernst & Whinney in Detroit. He has also served as a school board member and pension fund trustee. Cory is currently a member of the Detroit Regional Chamber’s Small Business Advisory Council and Ambassador Committee.

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