Details In Business Blog

by Elizabeth Cusulas
Details In Retail, Inc.
There’s a wonderful old bawdy blues song that says “if I can’t sell it, I’m gonna sit down on it.  I ain’t gonna give it away.” 
Not a good marketing strategy.
One of the best ways to market without money is to “give it away”.  It’s not a new concept.  The food [...]

by Elizabeth Cusulas
Details In Retail, Inc.
In a democracy we often brag about the power of a single individual.  So why don’t we carry this idea into the workplace?  Recent events have made me wonder just how often we devalue the individual and how this affects our success in business in ways we can’t begin to [...]

by Elizabeth Cusulas
Details In Retail, Inc.
1. Don’t think it through
For guaranteed failure, it’s best to have no clear idea what your goals are, what steps will lead you to your goals and what stumbling blocks you may encounter along the way.   Don’t research the market and the competition.  Never plan ahead.  Just wing it.
2. Be inflexible
To ensure a [...]

By Elizabeth Cusulas
Details In Retail, Inc.
I just received an e-mail reminding me that the 2008 Economic Stimulus Act that brought a flurry of checks to taxpayers earlier this year also has provisions to help businesses.  I’m ashamed to say that this was news to me.  While the stimulus checks for individuals made the news on a daily [...]

by Paul Bensman
President and Founder,
Details In Retail, Inc.
In this long downturn in our Michigan economy, it’s easy to think, “I’ll just run.” But where will you run?  The mortgage crisis is a national problem – gas and energy costs are rising everywhere.  Automotive related jobs are being cut nationwide; creating a ripple effect that extends far [...]