Details In Business Blog

By Jeff Schreiber
Vice President of Business Development
IGD Solutions

Let’s face it, whether your website was professionally designed or put together by a teenage relative, you should periodically evaluate how well it’s actually working for you.   If you don’t, you’re losing money and wasting a valuable resource.

Look at your current website from the perspective of potential clients or customers:

1. Does it look professional?  Is the content accurate and timely?  Can visitors find the information they need quickly and easily? Your website is often the first impression of your business.  Are you happy with how your company is presented?
2. Does it work hard enough?  Is there information you constantly send to potential customers that could be available on your website to save time and money?  Are you ready to go to the next level by adding video clips explaining your services or a shopping cart to sell your products?  
3. Can new customers find it on the popular search sites?  When they search for your product or service, does your site show up near the top of the list? 
4. Do you have internet advertising directing customers (and therefore business) to your site? 

Sadly, many business owners miss out because they see a website as a one-time expenditure of time and money.  Instead, why not view it as an extremely versatile and affordable marketing tool.   No other medium can do as much for your image and bottom line with such a small investment in time and money.  

As Vice President of Business Development for IGD Solutions, I am often called upon to look at a firm’s existing website and identify areas for improvement or development.  Many business owners don’t realize that this service is available – and better yet, it’s FREE. 

Let’s talk about what you want to accomplish with your website and how to take your on-line business presence to the next level.  

• Improve your site’s design and function.  Experienced designers will help you project the professional image you need to compete in this tough economy. 
• Add a virtual shopping cart for 24/7 sales.  The best are seamlessly designed to blend into your new or existing website.
• Accept credit cards online.  It just takes a few minutes to open a new account. You can also use your existing credit card service to process online transactions.
• Raise your site’s rank on search engines with Search Engine Optimization (SEO). 
• Explore advertising options. 

In this economy, you can’t afford not to take full advantage of internet marketing.   It’s a safe bet that your competitors won’t. 

Contact jls@igdsolutions.com to request a
FREE, no-obligation report on your website, including:

• Core Fundamental Strengths
• Suggestions For Improvement
• Online Cross-Industry Analysis

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