Where in the WWW is your Web Site???

Many business web sites are like orphan children on a raft at sea.

They’re out there… You think they’re OK… You hope someone finds them…

By now, we know that every business needs a web site. But how can you tell if your web site is really working for you? If it’s not, you’re losing business. Internet marketing is like all other marketing - it’s an ongoing process. So, what can you – or should you – do?

First, you should have access to logs that show you detailed reports on the traffic to your site and where it’s coming from.  If your web host doesn’t offer that, start shopping for a new hosting service.

Next, is your site design easy to use? Will visitors immediately know what information they can find there and how to get to it? If not, it’s time for a web site makeover. (more…)